Sunday Runday to Bunday!

It doesn’t take long for people who meet me to know that two key elements in my life are running and baking, or at least eating baked goods. Luckily, I found someone who matched this and after numerous killer 20-miler-lockdown-runs the idea was born to set up P&B Bakes; P for Philippa, B for Beth! One lover of buns, the other of cookies, a simple offering and business plan was created and I took to the challenge of creating a very personal, colourful and playful brand identity to entice local customers to pre-order from our weekly menus.

The venture not only improved my bun proving but also re-ignited my love of animation and dynamic typography. Creating social content that incorporated movement and consistent but also varied imagery was a weekly challenge for me while working a full-time job too.

Despite I have many design amends when reflecting on this project (readability and scalability of the logo is questionable…) I am incredibly proud of both making the jump to start my own business but also for the huge amount of joy and incredible feedback we received during what was a very uncertain time.

Created by me for my co-founded business, P&B Bakes.
@pnbbakes

Lifestyle photography by me and Laura Lane.

Skills
Branding
Typography
Design
Print
Illustration
Animation
Marketing & editorial

Role
Co-founder | Designer Social Media Manager BAKER!

Year
01/02/2021–05/05/2022