From elephants to mad French poodles.

I’m not sure that two soap ranges were ever fully part of the overall plan, but somehow the Charlotte Farmer Staffordshire Poodle was too charming to not pair with a French-made soap bar. So, it was decided in one of the Creative catch-ups that there would be one letterpress packaging range, designed by me, and one slightly mad Poodle range, briefed into Charlotte Farmer.

From initial sketches that I provided, Charlotte Farmer shows in her final artwork what can be done when approaching box and packaging design, with hidden details and plenty of humour; an approach that has since been applied to the overall matchbox as part of the 2024 ‘elevate’ drive that I did.

This soap range, as well as the Elephant design, has now been sold in both Anthropologie UK and US as well as some of the best UK and international independent shops.

Art directed and brought to market for Archivist under my role as
Head of Design.
www.archivistgallery.com

Lifestyle photography by Sarah Frances Kelley and Sophie Carson.
Designed by Charlotte Farmer, @lottiefarmer.