Finding a visual identity for a great cause.

Working with charities generally brings two main elements: a team who are incredibly passionate about what they do and a need to immediately engage with a varied audience. They are looking for a logo that tells a complex yet direct story, an identity that shouts of struggle but also hope.

I’ve been privileged to have worked with two incredible charities, one uniting the working professionals in the mission to better understand eating disorders, the other a local organisation helping children and young people with everyday needs and support.

Project 1. BrEDS, British Eating Disorder Society, as part of King’s College London

Project 2. Created and brought to market for Thrive OX7 under both my role as Head of Design at Archivist and as a freelance design. Project still in progress.